Users will soon have a updated setting that allows them to reduce the volume of AI-created media appearing in their feeds. This step comes as the service announced that it presently contains in excess of 1 billion AI videos.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a widespread release. This advancement aligns with a rise in content created by AI, fueled by recent content generation software.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising video streams on a competing service primarily display content made by AI. A considerable share of this content is deemed low-quality AI content, a label for substandard, factory-style content that is typically absurd or dreamlike.
Our research shows that numerous viewers enjoy content made with AI tools, including computer-generated images to science explainers, and we want to give people the power to increase or decrease of that, depending on their own likes,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are now 1.3 billion videos on its service labeled as made with AI. Overall, more than 100 m media items are added to the app each day, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI content they see by using the content preference option in the application and choosing “AI-generated content”. Additional categories that currently be adjusted under the filter cover news, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s rules oblige content makers to label “realistic” AI-generated content, and it prohibits harmful deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
In addition, the app will henceforth add an “AI-made” watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to help prevent users from trying to circumvent the disclosure requirement.
Educational Initiatives
TikTok is also introducing a $2m awareness program for professionals and institutions to produce educational content about ethical AI use. This program will support non-profit groups focused on educating computer science.
Moderation Strategy
The platform has supported its safety measures, following discussion over proposals to make redundant numerous safety staff in Britain. TikTok is set to eliminate 439 jobs in its content moderation team in London, with labor groups and internet security professionals raising concerns that humans are being replaced by automated systems.
A company official explained that people-led review would remain essential, but AI can protect employees by removing the most distressing content before it is viewed by humans. The company stated a significant reduction in shocking and graphic content seen by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is really helping us work at speed.”
